By Gary Austine Ebuka Ugboma FICMC, ACIArb UK, FMA, AGIS, PMP
It seems everyone and their mother is trying to market an online business nowadays, with companies like Amazon and Facebook pushing their own advertising options. If you’re wondering how you can compete in this game without the budget for high-end digital marketing, then read on. In the article below, I’ll show you a technique that’s simple but effective at driving new traffic to your website. It’s not a one-time event either: when combined with regular content updates, this tactic can help increase your organic search traffic over time – something few other tactics will be able to offer. Read on if you want to learn how it can work wonders for your business!
Digital marketing is no joke these days. From Facebook and Amazon to Google and Twitter, digital marketing is literally everywhere you look these days. But how does one go about starting an online business and getting their product or service noticed? There are so many different approaches to doing this today – from the more traditional “spray and pray” method, to the ultra-obvious blogging method that most people take, then there is of course social media in its various forms.
However, in a World as saturated with advertising as we see today, I sometimes feel like marketing is all that there is left. You see it on TV every day: people stop to read those ads because they don’t seem like they belong everywhere else. It doesn’t make sense for this to be the way it is, but people are more likely to pay attention to a TV commercial than most other forms of content. I could go on forever about this, but that’s not what we’re here for.
Instead, what if I told you there was a simple method that would help you get free marketing? The best kind of marketing: organic SEO traffic! If you want to learn more about how organic SEO works, then check out our recent blog post on the subject. But how does one go about getting organic SEO traffic? Read on below to find out!
It’s called guest posting. What is it? It’s referred to as guest posting because the idea is that you contribute an article or blog post that you have written to another website. The website receiving your article will then publish it on their site in exchange for a link back to your own site at the end of your post. This is more commonly known as a “guest post,” hence the name. If you want to learn more about guest posting and why it works well with SEO, then check out our recent post on the subject here.
Guest posting is an excellent way to drive free organic traffic to your website, but it has fallen out of favor recently as most people have gotten tired of the same old content being recycled over and over again. However, when approached correctly, you can use guest posting as a tool to grow your business in a cost-effective way. The idea behind guest posting as a method of marketing is that you create high quality content that you know visitors will want to read and want to share with others.
However, there are other ways you can approach this. One method that’s been growing in popularity recently is using guest posting to market a product or service sold on the Internet. This is a great way to find new customers and grow your business. Many marketers have adopted this method in recent years, but they’ve done it slightly wrong: they’ve failed to fully utilize guest posting as a marketing tool.
A lot of people see guest posting as a way to get free traffic, and little else. This is why the idea of guest posting has fallen out of favor recently, because if it’s seen as this crass method of marketing that makes content creators look desperate for traffic, then it’s not going to last long (at least without some major changes). It’s why the topic of guest posting is talked about so often on forums and social media. So rather than promoting the idea that guest posting is a good way to market a product, many make mention that it’s best used for building links.
The problem with this approach is that you’re only selling one idea: link building. This means when you have multiple websites in your marketing funnel, then link building is quickly overused – which ultimately leads to lower quality content being created and falling out of favor altogether. What if you could build links with guest posting and actually manage to get traffic by doing it? It’s possible, but it takes a lot of work.
In order to make this idea work, you need to be willing to put in the time and effort required to do quality content updates. You don’t necessarily have to write these posts yourself – for example, you could make a post on your website that shows how the topic of your post relates to your product or service. Then when you begin writing your actual guest post, use information from this post as evidence of why you are qualified to talk about this specific topic.
Gary Austine Ebuka Ugboma Esq FICMC, ACIArb UK, FMA, AGIS, PMP
LLB Hons, BA Hons, Dip Mus Ed, Pdip Bus Admin, PDip Estate Mgt, MBA, MSC Peace and conflict resolution.
Ebuka Ugboma has multiple degrees from different Universities across different fields; Arts, Law, Social Sciences and Humanities generally. He is a Chartered Arbitrator and Mediator, trained in the style and pattern of Chartered Institute Of Arbitrators UK.
Ebuka Ugboma has successfully published many books Digital Marketing: How To Market Your Business Online
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